Segmentation has always been used to identify and define the markets of our potential clients and to distribute our resources appropriately.Download this guide to make a correct segmentation in your hotel!
1. Requirements and benefits of good segmentation.2. Criteria for segmentation.3. Phases of the process4. Evolution of the information.5. Micro-segmentation and personalization.6. What should you ask an RMS to manage your segmentation well?
